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Company Overview

Company Introduction & Main Business

Founded in 2021, Jijijay is a Beijing-based international digital product company focused on mobile applications and games. We operate with a platform mindset: product innovation, commercial growth, compliance management, and global publishing are integrated into one execution framework.

Expanded Business Scope

Our three-business-unit model enables both self-operated products and enterprise-grade services for overseas growth.

App BU

App Business Unit

  • Designs, develops, and runs in-house utility and lifestyle mobile applications.
  • Executes full-cycle product management: market research, MVP, release, retention, and growth.
  • Monetizes with IAA and IAP while balancing user experience and long-term LTV.
  • Builds globalized product stacks including localization, A/B testing, and data observability.
Game BU

Game Business Unit

  • Creates and operates self-owned mobile games for multiple regions.
  • Manages feature events, live operations, and player lifecycle engagement.
  • Combines ad monetization and in-app purchase design for sustainable revenue.
  • Implements content compliance and age-appropriate experiences by region.
Solutions BU

Solutions Business Unit

  • Provides Google Play developer account hosting and governance for Chinese overseas brands.
  • Offers account architecture consulting, policy-risk diagnosis, and ongoing compliance support.
  • Delivers monetization consulting across ads mediation, waterfall optimization, and IAP strategy.
  • Supports outsourcing services in product engineering, release operations, and publishing consulting.

Monetization System

We follow a dual-engine business model tailored to product category and lifecycle stage.

IAA monetization

IAA (In-App Advertising)

  • Integrates major demand and monetization partners such as AdMob, Meta, AppLovin, Pangle, ironSource, Liftoff, and Chartboost.
  • Operates ad strategy with country-level and cohort-level optimization.
  • Applies ad quality controls, brand safety standards, and platform policy governance.
  • Uses mediation and experiment frameworks to maximize eCPM, ARPDAU, and retention balance.
IAP monetization

IAP (Subscriptions & In-App Purchases)

  • Designs tiered subscription and consumable/non-consumable purchase models.
  • Uses Google Play Billing and Apple In-App Purchase systems for secure transactions.
  • Optimizes paywall timing, trial conversion, renewal retention, and anti-churn strategy.
  • Maintains transparency and fair-pricing principles aligned with store policy requirements.
Operations

Go-to-Market Operations

  • Coordinates UA, ASO, creative localization, and community channels.
  • Implements growth reporting with product, revenue, and risk dashboards.
  • Supports cross-border publishing playbooks for regional launch excellence.
  • Combines experimentation velocity with governance-led execution.